Our sources

How we gather intelligence

From public sources only, collected the way a careful person would, with every claim linked to where it came from.

Where it comes from

Competitors' own websites: the pages that matter, like pricing, product, careers and comparison pages, found automatically and checked on a schedule.
Pages you choose: any public page you ask us to watch, such as a regulator's guidance or a partner directory.
News: funding, launches, deals, leadership changes and new rules, found by web search.
What customers say: recurring praise and complaints on public review sites and in public discussion, found by web search.
Your own website, so the comparison and battlecards rest on evidence about both sides.

We read public pages with ordinary web requests, once a day.
We don't use anything behind a login or paywall, and we never get around a site's access controls, bot protection or CAPTCHAs.
We don't scrape review sites or social networks; we search what is publicly said and link to it.
We keep a copy of each page as it looked when we captured it, so a change can always be shown before and after.

AI decides whether a change matters, scores its impact, and writes summaries, battlecards and research from these sources.
Every claim links to its source, so you can check anything before you rely on it.
AI can be wrong. Our AI disclosure explains its limits and how to use it well.

Your competitor list, the pages you watch and your research are private to your team.
Data we send to our AI provider is not used to train AI models, under its commercial terms.
Everything is encrypted in transit and at rest, on Amazon Web Services in the United States.
Sign-in uses one-time codes and links, so there are no passwords to steal. Details are in our privacy policy.

Represent a company we describe, or found something wrong? Tell us through our contact form and we'll look at it.