AI Disclosure
- Most of what Competevo shows you is written by AI from public sources, without a person checking it first.
- It is a fast, well-sourced starting point, not verified fact or professional advice. You must review and verify it before you act on it.
- We are not responsible for its accuracy, or for any loss, damage or investment that results from decisions made using it.
- If you quote it outside your organisation, say that it is AI-generated.
- Found an error, or represent a company we describe? Tell us through our contact form.
1. What is written by AI
Competevo uses artificial intelligence to produce most of the Service's content: the importance score and summary of each detected change, competitor profiles, side-by-side comparisons and SWOT, sales battlecards, the Monday brief and alerts, news summaries, market insights and winning strategy. No analyst writes, edits or checks individual items before you see them. Detecting that a page changed is done by software comparing captured pages, not by AI; deciding what the change means is.
2. What it is based on
The AI works only from information that is publicly available, together with what you tell us during setup (your company name, website and the competitors you choose). Public sources include:
- the public web pages of the companies you track, such as pricing, product, comparison, customer and careers pages, which we capture and compare on a schedule;
- your own company's public website;
- news articles, press releases and analyst coverage found through web search;
- public review sites, read when a profile is researched;
- public job postings.
We do not use content behind logins or paywalls, private communications, non-public financial data, or anything obtained by getting around a website's access controls. Search and page reading during research are done by our AI provider's web tools on our behalf.
3. Known limitations
- It can be wrong. AI can state things that sound right but are not: a misread figure, a misattributed quote, or a claim no source supports.
- It can miss things. We only see public pages, on a schedule. A change between checks, on a page we don't watch, or on a page that only shows its content after scripts run, may be missed or caught late.
- Importance scores are judgement. How much a change matters to your deals is the AI's estimate, and it can over- or under-rate it.
- News can be misattributed or stale. A story can be credited to the wrong company, or be older than it looks. Each one links to its source so you can check.
- Estimates are estimates. Market size, growth and similar figures come from third-party sources or the AI's inference and are approximations.
- It reflects its sources. Public information can be biased, out of date or incomplete, and the research inherits that.
- It has no inside knowledge. It cannot see a company's internal pricing, plans or financials.
4. What it is not
Competevo's research is not professional consulting, legal, financial, investment, tax or security advice. It is not independently verified or fact-checked, and it is not a substitute for your own due diligence or the sole basis for an important decision. It is a structured, sourced starting point that saves your team the digging.
5. Your responsibility
- Check anything important against its source before you rely on it. Sources are linked for this reason.
- Treat the research as informed analysis, not warranted fact. Decisions you make based on it, including investment decisions, are yours alone and at your own risk; our Terms of Service limit our liability for them.
- The research is for use inside your organisation, as our Terms of Service describe.
- If you quote or share it outside your organisation where we allow that, for example in a board deck shared with investors, say that it is AI-generated. A short note such as "AI-generated competitive analysis from Competevo" is enough. This matches transparency obligations such as Article 50 of the EU AI Act, and is fair to the companies described.
6. Our AI provider
Competevo uses Anthropic's Claude models through Anthropic's commercial API. Under Anthropic's commercial terms, data we send is not used to train its models; Anthropic may keep inputs and outputs for a limited period for trust and safety purposes. What we send, and what we never send, is described in section 5 of our Privacy Policy. Competevo is not affiliated with, endorsed by or sponsored by Anthropic.
7. How we keep quality up
- Changes are found by comparing captured pages line by line, with routine noise such as dates and cookie banners filtered out before the AI sees them.
- The AI must return structured data in a fixed format, which the app checks before showing it; it never writes the pages you see.
- Research follows written standards: cite sources, say when something is unknown, and never fill gaps from memory.
- Every claim links to its source, and we keep a copy of each captured page as it looked when we captured it.
- Research is refreshed on a schedule and when a competitor changes something important, so it does not go stale.
These steps reduce the risk of errors; they do not remove it.
8. Companies named in the research
The research names and analyses other companies, their products, pricing, people and activities, based on public information. It is the AI's synthesis and opinion, not a statement of fact, endorsement or criticism by Competevo. Company names and trademarks belong to their owners. If you represent a company described in Competevo and believe something about it is factually wrong, tell us and we will look into it.
9. Reporting errors and concerns
If you find a factual error or a quality problem, or have a concern about how a company is described, send us a message through our contact form. We take every report seriously. We correct factual errors we can confirm; differences of interpretation may not lead to a change.
10. Changes to this page
We may update this disclosure as our AI, our quality measures or the law change. The date at the top shows the latest version. This disclosure supplements our Terms of Service and Privacy Policy; if they conflict, the Terms of Service take precedence.