Example

A sample Monday brief

Every Monday, your team gets the week in two minutes: what your competitors did, what their customers say, and what moved in your market.

This example is for a help desk software company tracking three fictional competitors. Your brief is written from your own competitors and market, and every item links to its source.

From: Competevo
Subject: Your week in competitors: Ticketwren raised Pro by 20%

Ticketwren raised Pro by 20%, and EU accessibility rules arrive in June. Both will come up in deals this month.

Your competitors

1. Ticketwren: raised Pro from $79 to $95 per seat. Why it matters: a 10-seat team now pays $1,200 more a year on Ticketwren. Do this week: lead with total cost in open Ticketwren deals. Source: ticketwren.example/pricing, captured Monday 09:12
2. Brightdesk: launched a native Salesforce sync. Why it matters: it closes the integration gap you win on today. Do this week: stop leading with integrations against Brightdesk; lead with automation instead. Source: brightdesk.example/changelog
3. Ticketwren: posted three Enterprise account executive roles in London. Why it matters: they are likely moving upmarket in Europe. Do this week: flag European deals over 50 seats to sales leadership. Source: ticketwren.example/careers
4. Quillbase: reviewers keep mentioning slow support replies. Why it matters: support speed is one of the main reasons buyers switch. Do this week: ask Quillbase evaluators how fast they need answers, then show your response times. Source: public reviews of Quillbase

Your market

EU accessibility rules take effect in June. Buyers in Europe will ask whether your help desk meets the new standard. Have the answer ready before they do. Source: a government notice
A buyer survey finds support teams want usage-based pricing. Expect more requests for pay-as-you-go terms at renewal time. Source: an industry survey
A new AI-first help desk raised a seed round. Another name that may appear on shortlists for small teams. Source: a funding announcement

What every brief includes

Your competitors: the moves that matter most, from their websites, the news and their reviews, each with why it matters and what to do this week.
Your market: news and articles about regulation, deals, new entrants and how buyers choose.
Sources: every item links to the page, article or review it came from.
Quiet weeks too: when competitors are quiet, the market section still tells you what moved.

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