For B2B SaaS teams with 5-30 salespeople

Win more deals against your competitors. Know every move they make.

Competevo watches your competitors daily: launches, features, price changes and promotions, messaging, hires, funding and acquisitions. Each move shows up in your competitor updates first, then that competitor's battlecard and your monthly strategy, so reps know how to win the call.

For founders: market insights and a 90-day strategy → For sales teams: battlecards and every competitor change →

The problem

Deals are lost to competitors your team stopped watching.

You don't have a competitive intelligence team. Competevo is one, without the hire.

Reps get surprised on calls

The buyer mentions a competitor's new price or feature. Your rep hears it for the first time, live, and the deal stalls.

Battlecards go stale

They were accurate the day someone wrote them. Competitors change pricing and packaging quietly, and nobody has time to keep up.

Leaders can't see the pattern

Which competitor are you losing to, and why? The answer is buried in lost-deal notes, Slack threads and gut feel.

"In fast-moving SaaS markets, deals aren't lost because your product falls short. They're lost to stealth pricing shifts, subtle messaging pivots and outdated competitive playbooks. As founders and engineering leaders, we knew there had to be a better way than spending weekends auditing competitor websites. We built Competevo to deliver current market intelligence, strategic clarity and updated sales battlecards, automatically."
Why we built Competevo
How it works

Set it up once. It keeps watch from then on.

Enter your website

Our AI reads your positioning and suggests the competitors you actually lose deals to. Confirm or edit the list.

We watch the pages that matter

Pricing, product, comparison, customer and careers pages, plus any page you add, compared line by line. News about them and your market comes too.

Your team wins the deal

Each change is scored for impact and flagged on the battlecard, and leaders get a Monday brief with what changed and what to do about it.

1Competitor updates, news and Monday brief

Know which competitor moves matter.

Every move is scored for impact, so a redesigned footer scores zero and a price rise on the plan your buyers compare goes straight to the top. Your team hears it before a prospect brings it up.

  • Website changesPricing, product, comparison and careers pages, checked daily.
  • Pages you chooseAny public page you add, like a partner directory.
  • Competitor and market newsFunding, launches, deals and new rules.
  • What their customers sayPraise and complaints from review sites.
Competitor updatesExample
  • Ticketwren raised Pro from $79 to $95 per seatFlagged on the battlecardMonday
    PricingHigh impact
  • Brightdesk launched a built-in Salesforce syncCloses a gap you win on todaySaturday
    ProductHigh impact
  • Ticketwren posted 3 Enterprise AE roles in LondonLikely moving upmarket in EuropeThursday
    HiringMedium
  • Quillbase changed its homepage headline to "AI-first"Messaging shift, no product change foundWednesday
    MessagingLow
Monday briefExample
2Sales battlecards · for sales teams

A battlecard for every competitor, kept current for you.

Each card is written from the competitor's own pages, their reviews and the latest news, and rewritten every month. Anything they change in between is flagged on the card. Reps get what to say in the minute before a call.

Battlecard: TicketwrenExample
Ticketwren wins on seat price. You win once a team needs automation.
We win when
  • Workflows change often
  • The buyer compares total cost
They win when
  • One small team, lowest seat price
  • No admin time is budgeted
Objection
"Ticketwren is cheaper." Per seat, yes. Add automation and it costs more, and their Pro plan just went up 20%.
Question to ask the buyer
"Who on your team will build and maintain the workflows?"
New since this card: Ticketwren raised Pro from $79 to $95
  • The pitch in one lineWhere you win, where they do, and how to steer the deal.
  • Objections, with answers a rep can sayBacked by sources you can show a buyer.
  • Questions that expose their weak spotsAsked the way a rep would ask them.
  • A side-by-side comparison and your SWOTHow you stack up against the whole field.
  • Refreshed every monthA price change or a launch shows on the card as soon as we spot it.
3Market insights

See where your market is heading.

The depth of an analyst report, kept current instead of read once and filed. Refreshed every month from analyst estimates, news and your competitors' own moves, with every figure linked to its source.

Market insightsExample
$4.2BHelp desk software, 2026
11%Growth a year, two sources
Market size by year
2023202420252026
Five forces
  • RivalryHigh
  • Buyer powerHigh
  • New entrantsMedium
  • SubstitutesMedium
Trends to act on
AI agents handle simple support requestsBuyers ask for usage pricingEU accessibility rules
  • Market size and growthEvery figure with its source.
  • Trends, regulation and M&AEach with what it means for your deals.
  • Industry pressures and outside forcesWhat squeezes your market, and from where.
  • Buyer personasWhat each buyer cares about and how they choose a vendor.
  • New entrants and open gapsThe rivals to watch next, and the needs nobody serves yet.
4Winning strategy

Decide what to do next, and who owns it.

Your leadership team gets concrete moves, not a summary. Each monthly edition starts from what changed since the last, so the plan keeps up with your market.

Winning strategyExample
Recommendation · Pricing
Add a usage-based tier before Ticketwren does Buyers are asking for it in reviews, and Ticketwren just raised seat prices by 20%.
90-day plan
Days 0-30Launch a switch offer for Ticketwren customersSales lead · 20 switch demos
Days 31-60Publish the usage-based tierProduct · 15% of new deals
Days 61-90Win back lost Brightdesk dealsAccount executives · 5 wins
Win plan against Brightdesk
"How long does it take your team to change a workflow today?" The question that exposes their admin-heavy setup, with the answer when they push back.
Brightdesk undercuts on price in mid-market dealsLikely
  • Recommendations across the businessPositioning, pricing, product and go-to-market, each with its evidence.
  • A win plan per competitorHow to win, the objections to expect, and the questions that expose their weak spots.
  • A 90-day planEvery action with an owner and a metric.
  • Risks and hard questionsWhat could go wrong, and what to debate at your next leadership offsite.
Pricing

Start small. Add competitors as you grow.

Try it free for 30 days, no card needed.

Starter

$19 /month

$228 billed yearly, or $23 month to month

For founder-led sales: stop being surprised in deals.

  • Competitor updates
  • Monday brief
  • Sales battlecards
  • Market insights
  • Winning strategy
  • 3 competitors
  • 1 team seat
  • Competitors checked daily
Choose Starter

Pro

$59 /month

$708 billed yearly, or $69 month to month

For several sales teams, or a crowded market.

  • Competitor updates
  • Monday brief
  • Sales battlecards
  • Market insights
  • Winning strategy
  • 20 competitors
  • 10 team seats
  • Competitors checked daily
  • Daily email of important changes
Choose Pro
Free trial

Try it free for 30 days, with up to 3 competitors.

Enter your website and we'll find your competitors and start watching them. Your first brief arrives within a day.

  • Competitors suggested for you
  • Every feature, with your team
  • 30-day free trial
  • No credit card required
  • 2-minute setup

Need more seats? Add team members for $5 a month each, or $50 a year on a yearly plan.

FAQ

Questions

Who is Competevo for?

B2B SaaS teams with 5-30 salespeople and no competitive intelligence team of their own. Sales reps get battlecards and every competitor change; founders and leaders get market insights and a winning strategy.

What does Competevo watch?

Each competitor's pricing, product, comparison, customer and careers pages, checked every day, plus any new pages they add and any public page you choose. It also follows news about your competitors and your market, and what their customers say on review sites.

Where does the data come from?

Public sources only: competitors' own websites, any public page you ask us to watch, public review sites and news. Every item links to the page it came from, and we keep a copy of that page as it looked when we captured it.

How we gather intelligence

Why not just get an alert when a page changes?

An alert tells you something changed. Competevo scores each change for impact, flags it on that competitor's battlecard, works it into your monthly strategy and tells your team what to do about it.

How often is the research updated?

Competitor pages and news are checked every day, and the Monday brief sums up the week. Battlecards, market insights and the winning strategy are refreshed every month. A competitor you add gets its research and battlecard within hours.

Do I need to install or connect anything?

No. Competevo works on its own, in the web app and by email. Enter your website and we suggest your competitors.

Who sees my competitor list and research?

Only your team. Your account, competitor list and research stay private to your team.

Can I change which competitors I track?

Yes. While you set up, change them as often as you like. After that, every plan includes 3 swaps a month: a swap is adding a new competitor after you stop tracking one. Filling an empty slot, or adding back a competitor you stopped that month, is free.

How does pricing work?

Every plan includes every feature; plans differ in how many competitors and team seats they include. Pay yearly for the lowest price, or month to month. You can add seats on any plan and cancel any time: your plan runs to the end of the period you paid for.

How does the free trial work?

The free trial lasts 30 days, with no charge and up to 3 competitors. It includes every feature, and your team can join you. Enter your website, confirm the competitors we suggest, and your first brief arrives within a day. Growth and Pro start as paid plans, and you can move up from the trial at any time.